Getting inside the mind of your customer
"Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go." - Seth Godin
When you have a heap of ideas bouncing around in your head, the best thing to do with them is often to get them down on paper.
A mind map is a great way to do this (if you’re a visual person like me) - as it allows you to start with one big idea and then have all sorts of little ideas spidering off that.
It’s often the way we create content at Elite Agent too.
Start with one big idea, for example, “prospecting”.
Then there are heaps of sub-topics for prospecting (calls, networking, social media, flyers etc).
And then there are topics within those topics - for example, communication, resilience, mindset and the list goes on.
Obviously, a big part of creating content that lands with your customers or your audience is getting inside their minds and solving their problems.
So I’ve been testing a few mind-mapping prompts with ChatGPT.
Today’s Prompt of the Day
A good generic prompt for this might be something like:
Could you please create me a mind map about the challenges that [your ideal customer] faces in [achieving their goal]? And could you make sure that it is at least three levels deep?
If I were in property management, this prompt might look something like this:
Could you please create me a mind map about the challenges that property investors in Australia face in maximising return on investment? And could you make sure that it is at least three levels deep?
The answer ChatGPT (ver 4) gave me went like this - and obviously trained only up to September 2021 - did not give us anything about changing legislation, supply problems and other current investor headaches.
Aside from that, it’s given us some not-too-bad preoccupations for that customer:
Challenges in Maximising ROI for Property Investors in Australia
Interest Rates: High-interest rates can increase the cost of mortgage loans, reducing the net return.
Economic Growth: Slow economic growth can lead to lower demand for property and stagnant or falling property prices.
Inflation: High inflation can erode the real value of rental income and capital gains.
Supply and Demand: Over-supply of properties can lead to lower rental rates and property prices.
Property Market Cycles: Timing the market can be difficult. Buying or selling at the wrong time can affect returns.
Location: The profitability of a property can be heavily influenced by its location.
Tax Laws: Changes in tax laws can affect the net return from property investment.
Zoning Regulations: These can limit the use of the property and affect its value.
Building Codes and Standards: Compliance with these can increase the cost of property development or renovation.
Tenant Issues: Problems such as late payment or non-payment of rent, damage to property, etc.
Maintenance Costs: Unexpected repair and maintenance costs can reduce the net return.
Property Management: Poor property management can lead to lower rental income and property value.
Please note that this is a basic structure and you may need to add or remove points based on your specific needs and research.
So I’ve put myself in the mind of a PM/BDM and for my paid subscribers (as always thank you so much 🙏🏻) I have popped a couple of specific prompts for content creation - and lead generation using a tool called Score App.
Happy Hunting 🚀
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