How to get ChatGPT to write your LinkedIn posts

"You can always edit a bad page. You can't edit a blank page." - Jodi Picoult

Ok, so this is my final in this week’s series on ChatGPT and LinkedIn. I’m sure there are many more topics to cover on these two things but hopefully, you’ve gotten a lot out of :

• Monday’s prompt on writing headlines (so you can get found)

• Tuesday’s prompt on writing a personal description (so your chances of getting found increase by 3.9x - according to LinkedIn)

• Yesterday’s tool - Taplio, which helps you automate reach and engagement on LinkedIn (huge timesaver)

Today we’re going to deal with creating content using ChatGPT.

Now there are plenty of ways we could go about this, we could write articles, create newsletters, carousels, images or just good regular posts.

This one requires a bit of a workflow, so here goes.

Today’s Prompt of the Day

We’re going to start this by getting ChatGPT to fetch us the news. To do this, you’re going to need to have ChatGPT-4 with the Bing option ticked.

And the prompt I would suggest goes something like this.

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Provide article suggestions for my LinkedIn profile based on the [type of news] news released on [todays date]. These suggestions should address current trends, challenges or best practices that [your connections] would find valuable and engaging.

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Let’s say my main business is property management, I would customise this to say something like:

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Provide article suggestions for my LinkedIn profile based on property news released today. These suggestions should address current trends, challenges or best practices that property investors in Australia would find valuable and engaging.

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Bear in mind the browsing thing is still a tad flakey (but it will get better), and also note, I have said ‘Australia’ as the location, you might want to choose a different country, state or suburb as your base.

ChatGPT has come up with this response:

I've found a few articles based on today's property news in Australia that could be engaging for property investors.

1. "Australia Cities Post Record Rent Rise Led by Sydney and Perth" - Bloomberg​¹. This article discusses the unprecedented annual rent increase in Australia's major cities in May, with Sydney and Perth leading the rise by 13.2% each. Investors could find this news valuable as it indicates areas where rental yields are high.

2. "Queensland Property Prices Tumbled After Boom but Now Every Region is Rising Again" - ABC News​². This piece covers the fluctuations in property prices in Queensland. After a significant drop, prices are now slowly rising, with the Gold and Sunshine coasts experiencing increases equivalent to about $1,000 a week over the past three months. It also discusses the role of interest rates in these changes, suggesting that further rate hikes could dampen property price increases. The article highlights the importance of understanding the dynamics of the property market and the influence of macroeconomic factors like interest rates.

I am still searching for more articles, particularly those that cover the latest best practices for property investment in Australia. I will update you as soon as I find them.

So with a second prompt, we are going to turn them into LinkedIn content.

But for this one, you’re going to need to do a little bit of the work yourself.

If you’ve been following me for a while, you should know by now that most effective prompts follow a pattern [instructions]+ [context]+ [style].

So roughly, what we should be asking is something like this:

Please write me [type of text] about [topic] for [target audience] in the style of [style].

So here is my full prompt and the response for this example: