"It's always Day 1..."

Here's how to get some free advice from a billionaire.

Firstly, some breaking news that we have set dates for ChatGPT workshops around Australia:

• Brisbane 15 August

• Perth 24 August

• Melbourne 29 August

• Sydney 31 August

These are accelerated workshops where we will work through how to use ChatGPT, its applications, personalising messages, and more. You’ll come out of it with a marketing plan and a clear pathway to growing your database, generating more conversations, and freeing up your time (with tools I wish I’d had when I started years ago!)

So you’ll need to bring your laptop or tablet and be ready to roll your sleeves up!

You can book online at https://eliteagent.com/chatgpt - and for my paid subscribers, I’m giving you basically your annual subscription back as a coupon code. It’s below the paywall.

Now onto today’s a.icebreaker.

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One of my favourite books is The Bezos Letters and I am continually inspired by the phrase “It’s always Day 1.”

The concept was introduced by Jeff Bezos in his 1997 letter to shareholders; the idea being to maintain the agility, innovation, and customer focus that businesses have on their first day of operation.

I think at Elite Agent, even after 10 years (this year), we are still agile and still innovative.

But, even in the smallest or nimble of businesses, you can settle into a routine, have various cognitive biases, and maybe not experiment as much as you used to.

So lately, I have been thinking to myself, “What if it were day 1?” or even better, “What would Jeff do?”.

I can tell you that just spending a bit of quiet time with a journal and meditating on that question for everyone is probably beneficial, but it also led me to think about how I could get a little bit of Jeff’s brain out of ChatGPT.

Today’s Prompt of the Day

This is my base prompt:

I want you to answer like [expert’s name]. Use all of the knowledge of [expert’s name] and any and every available information about how [expert’s name] thinks. I'm a [your job] and my challenge is [your challenge] Could you please provide me with a 500-word answer with three action points as if you are [expert’s name]?

Which turns into:

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I want you to answer like Jeff Bezos. Use all of the knowledge of Jeff Bezos and any and every available information about how Jeff Bezos thinks. I'm a real estate agent and my challenge is finding more listings. Could you please provide me a 500-word answer with three action points as if you are Jeff Bezos.

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And what do you know, I got my very own Bezos letter, which to me also sounds like Bezos:

Dear Agent,

Your pursuit of excellence in real estate reminds me of my early days at Amazon, seeking to grow and carve a unique identity in a competitive marketplace. The world of real estate is not much different from other businesses, and like them, it thrives on innovation, customer obsession, and long-term thinking.

1. Customer Obsession: At Amazon, we swear by our principle of 'Customer Obsession'. It means going beyond just 'satisfying' customers, and, instead, striving to truly 'delight' them. As a real estate agent, your customers are both sellers and buyers. Understand their deepest needs, concerns, and desires. Talk to them, survey them, and analyze your interactions. What are they really looking for in an agent? Is it just about finding the right property or selling at the right price, or are there more intangible needs like trust, transparency, and guidance? Once you have these insights, tailor your services to exceed those expectations.

2. Innovation and Experimentation: The world is changing fast, and so are customer expectations. You must stay ahead by continuously innovating. Experiment with new ways of marketing and connecting with potential clients. Use technology to your advantage - virtual tours, drone photography, social media marketing, and more. Be willing to take risks and understand that failure is an integral part of the process. At Amazon, we understand that every failure brings us closer to the next big success.

3. Long-term Thinking: One of the core principles that guided Amazon's journey was a focus on long-term growth over short-term profits. Similarly, in real estate, building lasting relationships with clients can yield more listings and referrals over time. Don't just focus on closing the current deal, but think about how you can turn a single transaction into a lifetime client relationship. Provide value beyond the sale by offering ongoing real estate advice, market updates, or just checking in to see how they're doing.

Remember, in every challenge lies an opportunity. It's the relentless pursuit of these opportunities that separates the great from the merely good. Stay customer-obsessed, keep innovating, and always think long-term.

Best of luck,

Jeff Bezos

There are some follow up prompts for paid members (make sure you are logged in) which talk about a couple of things in the above letter (as well as that workshop coupon code!)