Mastering the art of a stand-out Linkedin Summary

"Your LinkedIn summary is your opportunity to make a strong first impression and stand out from the crowd." - Wayne Breitbarth

Yesterday we looked at headlines for Linkedin, today, as promised, we’re going to have a look at that all-important ‘Summary’ field.

Next to your headline, your Profile Summary is the next most important field if you want to get found.

In fact, LinkedIn even says that members who include a summary receive up to 3.9x as many profile views.

So a good summary section is not in any way optional.

Today’s Prompt of the Day

This exercise has been used in many a Transform Challenge, always with mixed results.

But ChatGPT could make it pretty easy from this point forward:

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Please write me a LinkedIn Summary section. Include an emotionally engaging opening statement. Write in a conversational, but professional style. Limit your response to 300 words. Here is my information: [and then paste your information] 

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I’ve decided to use myself as the lab rat on this prompt:

Please write me a LinkedIn Summary section. Include an emotionally engaging opening statement. Write in a conversational, but professional style. Limit your response to 300 words. Here is my information: 
I started Elite Agent with less than nothing and built an engaged audience and a thriving community
My work at Elite Agent involves turning regular people in the industry into industry influencers
I am the host of the Elevate Podcast which as amassed over 500,000 downloads
I have won 3 Mumbrella Editor of the Year awards, and led Elite Agent to two business magazine of the year awards
I am trying to leave the industry in a better place by elevating it through education and good news
I am an early technology adopter, love AI, content creation, marketing and love no code development particularly with Glide Apps
Prior to Elite Agent I spent time in bid management and corporate sales, closing multiple multi-million dollar deals

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And… what I get makes me sound like I’m crazy full of myself, so much so that I am way too embarrassed to even paste the response below.

(For my paid members, if you want the full cringe factor, I have pasted my actual chat links below the paywall…)

So my next prompt (and trust me, folks, this is the important one) is that you need to present this to your target audience in such a way that they clearly understand the benefit of working with you over someone else, so it’s about them and not about you.

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This is a lot about me, can you please turn it around and give me a summary of what might be the benefit in working with me from the point of view of a potential customer?

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And I get something slightly better, but now I’m speaking about myself in the third person (weird), so on this occasion, we’re going to need a third prompt:

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Could you please rewrite this in the first person?

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And finally, we get something that I am happy to tweak, if you’re new here, remember ChatGPT is a ‘first-draft’ kind of tool.

Here’s my tweaked final result (with around 5 minutes of editing)

Imagine standing out in the competitive real estate industry or becoming a recognised industry influencer?

If you are ready to elevate your presence or personal brand in the real estate industry, I’m glad we’ve met!

Along with my husband, Mark, I’m the co-founder of Elite Agent, a platform we built to empower professionals like you.

As the host of the Elevate Podcast, I've connected with half a million listeners, delivering valuable insights and stories. My work has earned me three Mumbrella Editor of the Year awards and led Elite Agent to two Business Magazine of the Year awards. I'm committed to delivering top-tier content that is optimistic and will give you the right start to your day.

As a tech enthusiast, I'm always exploring the next big thing. I have a fondness for AI, content creation, marketing, and no-code development, particularly with Glide Apps. Together, we can harness these tools to revolutionise the way you work to give you a competitive advantage.

As for life before Elite Agent, I spent quality time in the corporate world in both consulting and technology, pursuing and closing multi-million dollar deals. That experience in negotiation, marketing and strategic thinking is what I bring to all our courses and client collaborations.

My mission? To elevate the industry and its people. I'm here to ensure you are part of something positive. Let's connect, learn, and elevate the real estate industry together.

For my paid subscribers, the link to my chat is below, with a few other prompts you could try if you’re not quite getting what you want.

Happy Hunting 🚀

PS connect with me on Linkedin: https://www.linkedin.com/in/samanthamclean/