Outwit, outplay, outlast...

I predict this one is only going to get better and better...

The title of this one is about my love of the TV show Survivor.

But also finding a unique marketing differentiator - as part of any good marketing plan is finding out the strengths and weaknesses of your competition.

It used to be a time-consuming piece of research.

But not so much any more…

Today’s prompt of the day

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Here are the names of my top competitors in the real estate industry: [competitor 1], [competitor 2], [competitor 3]. Could you please generate an analysis of their strengths, weaknesses and market position?

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If you’re not in real estate and you landed here and you’re thinking, ‘this is a cool prompt’, just replace ‘real estate industry’ above with your industry. It works.

At this point in time, the results ChatGPT gave might only be a ‘good first draft’, but this prompt gave me a good indicator of where I might need to focus my marketing efforts if I was a real estate agent wanting to differentiate from some of the established businesses here the Gold Coast.

My full prompt and the full outputs from ChatGPT 4 are below for paying subscribers.