Passionate, trustworthy and honest: Here's how to improve your Linkedin Headline

"Your network is the people who want to help you, and you want to help them, and that's really powerful." – Reid Hoffman, Co-founder of LinkedIn

This week, I thought we could do a few deeper dives into AI and LinkedIn.

If you’ve done any sort of course with me, you’ll know (historically) I haven’t had a lot of love for LinkedIn - except as a real estate professional, I think it’s great for growing your audience and professional network.

If you’re not connecting with every. single. person. you meet (and I mean that), then it’s a wasted opportunity to build a personal database.

Because, if you’re on a Pro/Sales Navigator account on LinkedIn, I am pretty sure you can still download your contacts to your phone.

Just a simple, “It was nice to meet you at xxxx, would be great to connect on LinkedIn.”

Simple, no selling, just a connection (we will deal with what to post to your feed later in the week!)

Today’s Prompt of the Day

Just before you start connecting with everyone, we’re going to go through a few prompts and tidy up our profiles with the help of ChatGPT, starting with your headline.

Step #1: You are no longer allowed to use the words passionate, trustworthy or honest in your headline. No consumer I know searches for “passionate real estate agent” on LinkedIn. If you can find me one, let me know.

Step #2: Your headline must summarise in one line what you are all about, and if I was a real estate agent I’d probably have my work mobile in there so that you can be easily contacted.

Firstly, you could ask ChatGPT:

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What are the main keywords on Linkedin for a [job title] in the [specific industry]

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But if you do, “What are the main keywords on Linkedin for a sales agent in the real estate industry” you’re probably going to get some generic answers.

You could use those with a headline like [job title] at [company] | keywords | call [your number]

Or instead, to try to catch more searches, you could try something like:

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I'm a real estate sales agent in Runaway Bay. Can you please give me some ideas for my LinkedIn headline with popular keywords. No more than 120 characters.

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And you get:

1. "Experienced Real Estate Agent | Specializing in Runaway Bay Properties"

2. "Runaway Bay's Dedicated Realtor | Helping Clients Find Their Dream Homes"

3. "Real Estate Specialist in Runaway Bay | Your Key to Home Buying Success"

4. "Runaway Bay Property Expert | Guiding You Home Every Step of the Way"

5. "Trusted Real Estate Professional | Delivering Exceptional Service in Runaway Bay"

This is OK, but every good marketer knows that you need to have a niche.

So I asked ChatGPT to tweak things a little:

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My niche is waterfront homes. Could you please tweak those headlines for me?

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A little better (with #5 bordering on kinda clever…)

1. "Expert in Waterfront Homes | Real Estate Agent in Runaway Bay"

2. "Specializing in Runaway Bay Waterfront Properties | Your Trusted Realtor"

3. "Turning Waterfront Dreams into Reality | Runaway Bay Real Estate Agent"

4. "Runaway Bay Waterfront Homes Specialist | Your Guide to Lakeside Living"

5. "Navigating the Waters of Real Estate | Expert in Runaway Bay Waterfront Homes"

But ChatGPT always does best when given an explicit formula so here is my final prompt:

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Based on this formula [value proposition] + [speciality] could you write me a Linkedin Headline no more than 120 characters. My value proposition is that I have been in the local area for 20 years, and I have recently achieved some digital marketing qualifications

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And with a little more teasing and tweaking I think I am finally happy with this:

"20-Yr Local Agent & Digital Pro | Waterfront Homes in Runaway Bay | Call [Your Number]"

Did you know there are 86 elements on your Linkedin Profile and six you need to do really well? For my paid subscribers (thank you!) my Linkedin Checklist is below the gate. Tomorrow we will deal with the About/Summary section.

Happy Hunting 🚀