Press to success - the real estate chatGPT edition

"The power of a press release lies in its ability to transform information into news and capture the imagination of journalists." - Unknown

Before we get cracking with today’s prompt, just letting you know I am going to be running some accelerated full-day workshops with a focus on marketing for real estate professionals - kicking off in Brisbane on the 8th of June. I’m popping a $100 coupon code into the bottom of this post as a thank-you to my paid subscribers. There are only 30 spots available total for this one - so if you want to supercharge your sales and marketing for the rest of 2023 and beyond click the button below.

Earned media coverage can be a really amazing thing for your brand if you know how to create the win-win relationships needed to get it.

Either way, the gateway to capturing the imagination of a harassed editor or busy journalist is often the humble press release.

I won’t go into how to increase your chances of getting published today (maybe a topic for tomorrow!) today is simply about getting some basic words on paper.

If you are not familiar with writing a presser, your friend ChatGPT is here to help.

Today’s Prompt of the Day

This is a made-up story, but in publishing this, I am almost trying to will the concept into existence…

The prompt is a long one with a few variables, but you can basically replace the square brackets with any information - the key things are remembering the what, where, when, why, who and how of press releases.

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I'm a [real estate agency] and I'd like you to write me a 500 word press release about [a new partnership we have signed with a company called Green Energy]. What this means is [on all of our listings we will be putting an efficiency rating that shows buyers and tenants what the ongoing running costs of the property are likely to be]. [We'll also be implementing a scorecard that shows owners what they need to do to improve this score]. Our CEO's name is [Samantha McLean] and I'd like you to come up with a few quotes from her. Our [real estate] business name is [Your future] home. The [CEO of Green Energy - Mark Edwards] should also be quoted in this piece.

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And this is what we got:

FOR IMMEDIATE RELEASE

Your Future Home Announces Exciting New Partnership with Green Energy

[City, State, Date] - Your Future Home, a leading real estate agency, is excited to announce a groundbreaking partnership with Green Energy, a renowned energy efficiency solutions provider. This collaboration will introduce an energy efficiency rating and scorecard for all properties listed by Your Future Home, enabling buyers and tenants to make more informed decisions about the ongoing running costs of their potential new homes.

Samantha McLean, CEO of Your Future Home, is thrilled about this innovative partnership. "We are delighted to be joining forces with Green Energy to empower our clients with valuable energy efficiency information," she said.

"Understanding the ongoing running costs of a property is crucial for homeowners and tenants alike, and this partnership will help our clients make smarter, greener choices."

The energy efficiency rating will be displayed on all Your Future Home property listings, offering a clear indication of the expected running costs for each property.

The lower the rating, the lower the energy consumption, resulting in reduced energy bills and a smaller environmental footprint.

In addition to the efficiency rating, the partnership will also introduce a unique energy scorecard for property owners.

This comprehensive scorecard will provide personalized recommendations on how to improve their property's energy efficiency score, leading to lower energy costs and a more sustainable living environment.

Mark Edwards, CEO of Green Energy, is equally enthusiastic about the collaboration, stating, "Working together with Your Future Home allows us to reach a wider audience and educate them about the importance of energy efficiency in our daily lives.

“The combined expertise of our two companies will enable us to create a significant impact on the real estate industry and help usher in a new era of sustainable living."

Your Future Home's commitment to promoting eco-friendly lifestyles through this partnership aligns with the company's mission of providing exceptional service while contributing to a greener future.

The real estate agency believes that the energy efficiency rating and the scorecard will set a new industry standard, encouraging other agencies to follow suit.

This partnership is expected to be beneficial for all parties involved – property owners, buyers, tenants, and the environment.

Prospective homeowners and tenants will be able to make well-informed decisions about their future homes, while property owners can implement the recommended improvements to attract eco-conscious buyers and renters.

For more information about Your Future Home and its partnership with Green Energy, visit [website URL] or contact [media contact information].

About Your Future Home:

Your Future Home is a premier real estate agency dedicated to providing personalized and professional service to clients seeking their dream homes. With a focus on sustainability and innovation, Your Future Home is committed to offering eco-friendly solutions that cater to the evolving needs of today's property market.

About Green Energy:

Green Energy is a leader in energy efficiency solutions, specializing in providing cost-effective, sustainable products and services for residential and commercial properties. Their mission is to empower individuals and businesses to reduce their environmental impact, lower energy costs, and contribute to a more sustainable future.

A couple of extra prompts would make this all really fab:

For SEO purposes - which I might use on my own blog:

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Could we put some SEO elements into that? My agency is based in Runaway Bay

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Finally, I don’t think you can set a language in ChatGPT at the moment (not necessary if you are based in the US)

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Could you please proof that based on British english or UK english?

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Just a reminder - below the paywall is the coupon code ($100 off) for the upcoming workshops. And there is more info here.