Professional video editor
"Repurposing — the secret key to never running out of resources." - Anonymous
One of the quickest ways I know to create a heap of content is to create one long-form video - preferably a PTC (piece to camera) video where you follow the old-school essay format:
Here’s what I’m going to talk about (hook and opening)
Here’s my Point 1 (explanation)
Here’s my Point 2 (explanation)
Here’s my Point 3 (explanation
Closing: “If you only remember one thing, let it be this” (incorporate know, feel, do and a good call to action)
From that one long-form video, you can do heaps:
Cut it up into smaller, shorter videos for TikTok, Instagram or Facebook (we do this with our podcast videos)
Get it transcribed and create a blog post out of it for your website
Get the key points from your blog post, and create an Instagram or Linkedin Carousel with it
Take those key points and start a LinkedIn article and link back to your blog post
Use it as part of your monthly newsletter
…And the list goes on.
Today’s tool of the day
Today we’re going to run an experiment on Point 1 because I keep hearing about this AI tool called Opus which is supposed to cut up and caption videos automatically for you.
All you have to do is get a YouTube video and click the button that says get clips in one click.
The AI is supposed to select the clips based on what’s being said, along with giving them a score on their predicted engagement.
So today, I’ve chosen to see if I can “cut up” a training session I did for The Agency a couple of months ago to see if the tool is up to the hype I have heard so far.
I also decided to give Opus the full one-hour video (I could have shortened it) and set an ideal clip length of between 30 and 60 seconds)
The tool then tells me to come back in 48 minutes, but it has actually produced 20 clips in 10 minutes (even though I am on the free trial).
As promised, it has graded each clip on its merits, and with a score of 99/100, it thinks this one is the best.
I’ve hit the download button on some of my results (with zero intervention) - even though I could have hit the edit button just to finesse things a bit, I wanted to show you what it would look like if I just let the tool do the work.
My verdict: Have a play.
I like this tool, but it’s not quite enough to make me want to do it myself (as I have a great video editor that takes care of this for me). But if you don’t have a great video editor or are looking to save time or money in that area, this is a really, really good option.
The full training video for paid members is below.
Happy Hunting 🚀
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