Real Estate Marketing: Boost your online presence with these three content ideas

"Don't reinvent the wheel, just realign it." - Anthony J. D'Angelo

Even if volumes are low, you should always be present.

Never stop marketing.

With that in mind, today I thought we would look at a few easy content ideas for this interesting market we’re in right now - along with how to repurpose those across your website and social platforms.

For best results with these ideas, I would be using ChatGPT version 4.0 (with Bing browsing enabled).

1. What are the five reasons people love moving from [place 1] to [place 2]?

2. What are the seven reasons selling a home in [season] is attractive?

3. What are the five things homeowners wish they would have known before buying in [your city]?

Prompt of the Day

For today’s prompt of the day, I’m going to deal with the first idea, remembering that every good prompt follows a pattern [instructions]+ [context]+ [style].

So my prompt is going to be:

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I’m a real estate agent in Runaway Bay. Please help me write an article about five reasons people love moving from Brisbane to Runaway Bay. 

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ChatGPT gives me my first draft, which looks like this: (and always remember it’s a first draft that you should edit and add your own flavour to)

Title: Five Reasons Why People Love Moving From Brisbane to Runaway Bay

1. A Tranquil Retreat from the City Buzz

While Brisbane is known for its bustling city life, moving to Runaway Bay offers a refreshing change of pace. The Bay is famous for its tranquil atmosphere, with less traffic, noise, and crowds. Here, you can enjoy the peace and quiet you've been yearning for, while still being within reach of the city's conveniences.

2. The Natural Beauty

Moving to Runaway Bay means immersing yourself in nature. From the pristine beaches to the lush parks and the stunning views of the Broadwater, it's a place where nature is right on your doorstep. The beauty of the surroundings is a constant source of joy for residents and a compelling reason for many people to move from Brisbane.

3. Water Sports Galore

Runaway Bay is a haven for water sports enthusiasts. Whether you're into boating, fishing, jet skiing, or kayaking, the Bay offers endless opportunities for aquatic adventures. This coastal lifestyle is a major attraction for those moving from Brisbane, where such activities aren't as easily accessible.

4. A Strong Sense of Community

One of the greatest charms of Runaway Bay is its close-knit community. The area is known for its friendly locals, community events, and safe neighbourhoods. This sense of community is often missing in bigger cities like Brisbane, making Runaway Bay a wonderful place to settle down and make lasting connections.

5. Affordable Luxury

Lastly, Runaway Bay offers a more affordable cost of living compared to Brisbane, without sacrificing the quality of life. The real estate market in Runaway Bay provides great value, with many homes boasting spectacular waterfront views and modern amenities. It's a place where you can enjoy the luxury of a coastal lifestyle without breaking the bank.

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The magic of this is going to come in repurposing this content across platforms (your website, Facebook, Instagram, Youtube and Linkedin easily and efficiently.

You can get ChatGPT to give you instructions on how to easily repurpose this content with this one prompt (even if you’ve never repurposed effectively before):