The Google Bard vs Open AI Chat GPT listing copy 'smackdown'...

"Competition makes you better, always, always makes you better - even when the competition wins" - Carlos Slim

Bard - the Google competitor to OpenAIs chat GPT was unleashed on the world late last week and so I thought I would put it through its paces to see if it is as good as ChatGPT at creating listing descriptions for real estate agents.

For this experiment, I needed to use a real address - so I used my previous home address.

I know my personal info has likely been in one or two data leaks in the past 12 months(!) but still, as it contains personal information, I felt it was best to make this one for paying subscribers only who have to log in to view.

Here are the prompts I tested:

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1. Please write me a listing description for [address] which is a 5-bedroom home on the waterfront
2. Could you please give me a better hook?
3. (Taking into account the census data of the area) Can you make it appeal more to a married couple who are likely to own their own home but are looking to upgrade?
4. Could you tighten that up, make it more sexy, get potential buyers to stop scrolling
5. The age demographics are likely to be between 40-80 years old - would you change anything to make it really stand out to this age group
6. What about creating me a one minute video script? Just the narration to load into my teleprompter?
7. Could you come up with a better hook for that given all the previous info I have given you?
8. The first line really needs to make the potential buyer want to stop and watch - could you give me some options of what to say?

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You’ll notice some of these prompts are quite repetitive, reflecting the need to continually refine and interrogate to get to some kind of result that works the way you want it to.

Overall, I think ChatGPT was the winner, but the Google competitor did do some things well - and I have no doubt that both will get infinitely better.

One curious aspect of this experiment is that a couple of the responses from Google looked as though they had simply scraped info off a website - including the agent’s phone number.

We all know how hard it is to get a prospective customer to click off a Google Search and actually get to your website since they implemented those snippets which are designed to keep consumers on the Google page.

So it does make me wonder how this will impact the future of search and paid ads - but I guess that one, for now, is a “watch this space.”

For now, here is something I’m super proud of - as Gihan Perera is someone I consider to be an absolute authority when it comes to talking about the future.

The full smackdown video for paid subscribers is below - and you should see it if you are logged in.

Happy Hunting 🚀