'Thought leadership' is mostly a crock of ...sh*t but let's talk about it anyway

"The role of the thought leader is to transcend the limits of the known and venture a little ways into the unknown." - Ori Brafman

A conversation I’ve had with so many people in the real estate industry over the last ten years is about the concept of ‘thought leadership’.

People want to be known as thought leaders because it sounds kind of cool, and of course, there’s a bit of cache with the title ‘thought leader’.